Mastercard x McLaren

As part of Mastercard’s partnership with McLaren, this campaign brought F1 fans closer to the heart-racing thrill of the sport, rewarding them with experiences money can’t buy. We tapped into fans' desire to feel part of the action, creating immersive moments that deepened their connection with the team.

Alongside the creative team at McCann, I contributed to the campaign’s OOH art direction and led the OOH rollout, spanning animation, digital, and print. The campaign dominated Melbourne’s streets with high-impact placements, amplifying the adrenaline-fueled excitement of Formula 1.